Google Shopping Ads

 

Starting off on E-Commerce could be a tricky business, but all thanks to the Google Shopping Platform, you can ace the game with the least hassle. Here is a quick and super-simple walk-through charted out by our Google Ads Expert.

Undoubtedly, the top viewed products make the biggest impact on your potential customers, so it is only prudent to capitalize on this feature. To aid this, Google Shopping facilitates sellers to showcase their products on the top spot of a Google search result.

With this stand-out feature itself, you are able to attract the most relevant traffic to your website, especially those, who are in the mind set to purchase your product, thereby, magnifying the rate of conversion. Additionally, this ad format also brings to the forefront the key attributes of your products, with its price and catchy images.

Cumulatively, these facets of Google Ads offer the pivotal decision making factors before the audience that allows them to ascertain that the product resonates with the search query of the user in question. This way, the Shopping Ads, or popularly termed as Product Listing Ads accelerate the consumer’s path to purchase and effectively channels the pre-qualified traffic to you.

To support wider e-commerce strategies, one requires the foundational pillars of competent and custom- crafted Google Shopping Campaigns. At Digihive, we implicitly understand the significance of this and have a certified team of Google Ad Specialists who are dedicated to curate feeds to suit the individual business needs and priorities of all clients.

Reasons To Run Google Ads

  • Let the Pictures Do The Talking

In a comparison to text based ads, Google Ads add a visual delight for your customers and prove to be highly effective in making a quick decision to buy your product. Once the consumer determines that the products adequately resonate with the needs, he is most likely to make the purchase right away.

  • Better Returns on Investment

Attribution features of Google Ads grants easy management, bid placement, product categories, amplified ambit and many more such benefits which optimizes the investments you make in running them.

  • Quality over Quantity

The Ads are designed to display attributes of your product like its image, characteristics and prices, right next to its competitors. This panel of information filters out uninterested buyers and re-directs the pre-qualified leads to you, saving up both time and money.

  • Amplified Ambit

The number of search queries handled by Google are unsurpassable, including the reach potential of Google Shopping Ads. With updated algorithms, Google promotes your product to appear in the search results for even generic search terms, consequently magnifying the grid to capture the right audience.

 

How To Set Up Google Ads

Foremost, Google needs you to create the type of product feed that is optimal for you. To understand this, you simply need to figure out the size of your product inventory (many products or just a few). 

If you have a small inventor, you can do well with Manual Feed that lets you adjust the change in price. Alongside, you would be required to fill out product details like title, description, link, image etc.

With larger inventories, it is wiser to opt for Automated Feeds. For instance, certain websites or CMS offer a direct API integration with Google Merchant Centre for smoother cross-platform functionality.

 

Google Ads & Merchant Centre Account

Google has provided a Google ads account creation option that could be further linked with Google Merchant Centre account to execute and manage your campaigns. 

 

  1. You can start by creating a Google Merchant Centre Account 
  2. Link it to the Google Ads Account ( for this, you will also need to verify the ownership of the website to unlock the GMC account
  3. Select the appropriate format for your feed, whether you want to go with manual or automated.
  4. A “Scheduled Fetch” feature in the account expedites your product feed crawling and displays the updated information of your product.

Product Feed Optimization

 

Diagnostics

Google Ads account has the provision for a “Diagnostics” section that is designed specifically to bring up issues that need to be addressed or requirements that need to be fulfilled.

Based upon your feed type, you can change attributes on a product page within your CMS that are spontaneously reflected in the next feed publication; via automated feeds. Similarly, through Manual feeds, you can update as and when required without affecting the website.

One of the most prominent and beneficial features at your disposal is the “Custom Label” option that sorts out and helps categorize products within Google Ads, allowing a greater liberty to customize your products. Eventually, you can select options from its subdivision when you structure the product groups in your ad campaigns.

 

Product Titles and Descriptions

Product titles and descriptions make room for highlighting the most important aspects of your product. It is advised that you keep the descriptions lucid and comprehensive and meet the search needs of the customer.

 

Tracking

ROI or Return on Investment figures showcase the statistics of products that are selling well or delivering good results.

 

To track your e-commerce in detail with Google Analytics tool. The Analytics panel generates reports that outline which products and campaigns are attracting string conversion rates and which are missing the goal. This way, you can reallocate and fine tune your campaign and expenditure judiciously. 

 

Manual vs. Smart Bidding

Which of these techniques produce better results? That comes with a highly subjective response. To make the best quality shopping feed, it is recommended to try both kinds of bidding and see which hits and which misses the mark.

 

Some business hacks on e-commerce are best learned via experience.

 

A little confused at this point? You can reach out to us to assist you in your venture and streamlining it for the best results with no hassles.

 

 

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