On-Page SEO Vs. Link Building

On-Page SEO Vs. Link Building: Which Is Better For E-commerce?

SEO can be done in two different ways: on-page SEO Vs. link building. This post will teach you the distinction between the two and why one may be better suited to your e-commerce site than the other.

On-Page SEO Vs. Link Building

On-page SEO is the process of improving the structure and content of your website to increase its reach and accessibility to search engines. This involves optimising your meta descriptions, title tags, and header tags, along with ensuring the quality and keyword density of your site’s content.

In contrast, link building is the process of collecting links from other web pages. This may be accomplished by activities like directory submissions, guest blogging, and social media engagement.

So, among On-Page SEO Vs. Link Building, which is preferable for e-commerce? 


Let’s see how? 

  • On-page SEO is vital for ensuring that search engines can find and index your site, while link building may assist enhance your exposure and traffic.
  • On-page SEO encompasses all of the things you can do on your own e-commerce website to boost your ranking in search engine results pages (SERPs), such as refining meta descriptions and title tags. Link building helps in obtaining links from other websites.
  • Both on-page SEO and link building are important for e-commerce businesses, but they serve different purposes. On-page SEO helps you rank for relevant keywords and phrases, while link building helps to increase your overall authority and visibility.

Experts suggest that you must come to link building only when you’ve achieved some success with on-page SEO. However, if you’re short on time or resources, then you may want to focus on link building first, as this can have a more immediate impact on your SERP rankings.

Read More: Winning Formula for Right Digital Marketing Strategy in 2022

How On-page SEO helps E-commerce better?

On-page SEO refers to all the elements on your website that can be optimized for better search engine visibility, including title tags, meta descriptions, header tags, and keyword-rich content. While link building can help improve your website’s search engine ranking, it’s not as effective as on-page optimization. 

On-page optimization is more important for eCommerce websites because they need to be highly visible in search results. Ecommerce websites need to rank high in search results in order to get traffic and conversions. Link building can help improve your ranking, but it’s not as effective as on-page optimization. On-page optimization is more controllable than link building. 

How link building helps you grow your e-commerce?

Link building can be a great way to improve your search engine rankings, but it’s not as important as it used to be. On-page SEO, on the other hand, is more important than ever before.

links are still a valuable asset if you want to rank higher in search engines. A backlink from a high-quality website can help improve your own website’s ranking.

Links can help increase your website’s traffic. Not only can links help improve your website’s ranking, but they can also directly increase your traffic. When someone clicks on a link to your website, they’ll be taken directly to your site. This can help increase the number of people who visit your site and potentially make a purchase. 


If you want to grow your e-commerce platform, then you must use all the tools and techniques that can help you. On-Page SEO Vs. Link Building both are necessary for your e-commerce, you just need to use them wisely in an organized way. Once you are doing both things regularly with a strategy, your website visibility will drastically increase.

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