Performance marketing is a type of online advertising that focuses on driving specific actions or conversions from potential customers, such as clicks, leads, sales, or downloads. It is also known as pay-for-performance marketing because advertisers only pay for the performance or results they receive, rather than for the placement of the ads.
Performance marketing typically involves working with affiliates, publishers, and other partners to promote products or services to their audience. Advertisers pay a commission or a percentage of the sale to the partners who successfully refer customers and generate conversions. This model incentivizes partners to promote the advertiser’s product or service and only pays for results that are directly attributable to their efforts.